Targeted Direct Mail Marketing to High Income and High Wealth Homeowners.
5 Reasons Our DartzDeals Postcard Packs are the Best Mail Option for Your Business
THE UNIQUE SIZE – We mail our postcard packs with 5" x 5" cards creating a unique size and design that stands out in the crowd. Consumers open, read and take action on dartzPRINT coupons and offers more frequently than the standard landscape-style card packs. Our cards are 4-color on both sides. We only use the highest quality paper and materials available to produce our postcard packs. Click the images below to see larger versions.
MAILING FREQUENCY – We mail our card packs every 2 months. Others only offer a quarterly mailing schedule. The benefit to advertisers is simple – we align mailing dates that match your business cycle, seasonal promotions and special programs you may be promoting using CO-OP funds from a manufacturer.
STAGGERED MAIL DATES – In each mailing campaign, we send our unique postcard packs on staggered delivery dates. Why? We have found that staggering our in-home delivery dates 10 days apart ensures more predictable and consistent lead generation. The benefits are significant. It's easier to convert the leads into sales, and you get a much better return on investment (ROI) as well.
WEALTHY vs. AFFLUENT HOMES –
Most postcard pack mailers claim they mail to "affluent" homeowners. But, how do you segment and target the very "wealthy" households from those owner-occupied homes that make over $100,000 per year? We do, and we're unique.
In each metropolitan area, we segment the most expensive homes (usually appraised at $450,000 and above) to create our EXCLUSIVE packs. All other high income, high value homes (usually appraised at $200,000 and above) receive our AFFLUENT packs. We will have several different AFFLUENT packs segmented by geographic targets in each area. Each of these card packs target 35,000 homes per target zone.
MULTIPLE DELIVERY OPTIONS – Our EXCLUSIVE postcard packs are sent via USPS for home delivery. In many markets, we deliver our AFFLUENT packs in a custom dartzDEALS branded door hanger that is hand-delivered. Consumer response to these hangars and lead generation has been as good or better, than traditional mail results.